Is cardboard the new glass? – Frugalpac innovate with new paper wine bottle

Currently recycled at a rate of around 84% in the UK, corrugated cardboard is often considered a huge success story for recyclable packaging.

Widely accepted by both kerbside collection and recycling points across the UK, cardboard is prized for being both simple and economical to process into new material.

Cashing in on this, paper-based packaging producer Frugalpac has been working on the world’s first 96% recycled wine and spirits bottle.

The bottle, which has already been adopted by brands like ‘The English Vine’ and ‘NB Distillery’ is said to have a few major advantages to its’ glass alternative.

Weighing in at 5 times lighter than the glass bottle, the Frugal Bottle is also said to have a 6 times smaller carbon footprint than glass.

In addition, whilst research has seen cardboard decompose within 1 to 2 years, with heavily treated cardboard taking up to 5 years to decompose, a glass bottle is estimated to take 1 million years to decompose in the environment.

And with glass currently being recycled at a rate of around 50% in the UK, around 50% also goes to landfill each year (with 29% of glass bottles contributing to this statistic).

But despite the supposed environmental, economical, and physical benefits of the recycled Frugal Bottle, the innovative packaging relies upon commercial traction in order to achieve its production target of 80 million bottles per year.

This could be easier said than done, considering the popular consumer belief that paper-packaged wine is of a lesser quality than that in glass bottles.

But thanks to the global environmental movement of recent years, UK consumers have reportedly become increasingly aware of their packaging choices; making swaps from traditional, to more sustainable options.

And with 63% of UK wine drinkers reporting that they would make the switch to a paper-based bottle, things appear to be so-far-so-good for the Ipswitch-based producer.

Furgalpak also believes that their packaging could be a win-win for businesses, with their Chief Executive, Malcolm Waugh, claiming that their offering could present a “huge opportunity for brands and packaging companies to boost their revenue and profit.”

This could be good news for paper and cardboard recycling companies, as the demand for paper-based recycling will inevitably need to rise to meet the expected demand.

As paper and cardboard are both ready-processed materials, their recycling is not only an easy process, but also requires up to 50% less energy to recycle than to manufacture from scratch.

Once sorted and shredded, recycled cardboard is ‘pulped’ with water and then filtered to remove various contaminants.

Requiring very little machinery and resources, this form of recycling has already been implemented on varying scales in facilities across the UK.

And with readily available size reduction machinery from major brands like AMIS and Zerma, more and more companies are becoming aware of these off-the-shelf solutions to their paper and cardboard recycling applications.

Partnered with the government’s tax Super Deduction initiative, it seems there really has been no better time to make these investments for the UK.

For now, let’s all raise a paper-based glass to the success of Frugalpac on their mission for a greener economy!

To learn more about the UK Government’s Super Deduction initiative, read our press release here.

For more information about paper and cardboard shredding equipment, visit our dedicated size reduction page here.

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